Want your company's name on the Preakness? For the first time, it's possible.

Allied Sports is selling what is believed to be the first presenting sponsorships for the Preakness Stakes as part of a new sales assignment from the Stronach Group, which owns the Pimlico Race Course. Pricing evaluation and packaging are the initial assignments for Allied, but the presenting package will include 30-second spots and integration within the NBC broadcast of the Preakness Stakes, the second leg of the Triple Crown, along with on-site signage and hospitality. (Wash. Bus. Journal)

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